Following in the footsteps of fellow Coachella headliner Lana Del Rey, Rosé of Blackpink is Skims’ 2025 Valentine, fronting the viral brand’s festive collection of loungewear.
Valentine’s Day has always held a special place in my heart,” Rosé said in a statement. “Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday. This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.”
“Every Skims campaign is designed to be iconic, and Rosé embodies that perfectly,” Kim Kardashian, Skims cofounder and chief creative officer, added. “Her elegance and energy are unmatched, and she’s the ultimate Valentine for 2025. This collection is romantic, fun, and full of personality, and Rosé captured that beautifully.”
The Skims Valentine’s Shop is available to preview now at skims.com, with the collection available to purchase online and in-store starting Jan. 23.
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Rosé Fronts Skims 2025 Valentine’s Day Campaign
Image Credit: Carin Backoff Rosé for Skims.
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Rosé Fronts Skims 2025 Valentine’s Day Campaign
Image Credit: Carin Backoff Rosé for Skims.
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Rosé Fronts Skims 2025 Valentine’s Day Campaign
Image Credit: Carin Backoff Rosé for Skims.
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Rosé Fronts Skims 2025 Valentine’s Day Campaign
Image Credit: Carin Backoff Rosé for Skims.
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Rosé Fronts Skims 2025 Valentine’s Day Campaign
Image Credit: Carin Backoff Rosé for Skims.