In 2025, the Lunar New Year, which begins on Jan. 29 and concludes on Feb. 8, ushers in the Year of the Snake, according to the Chinese zodiac. Symbolizing wisdom, transformation and intuition, the Snake’s influence is sometimes associated with personal growth, creativity, and potential financial and romantic advancements. For 2025, fashion brands are celebrating the occasion with exclusive collections that honor the traditional meanings along with snake-like motifs and themes.
Here, a roundup of some of the brands releasing Lunar New Year collections in fashion, beauty and more categories.
This article will be updated continuously.
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Kate Spade New York’s Lunar New Year Collection 2025
Image Credit: Courtesy of Kate Spade New York. Kate Spade New York’s 2025 Lunar New Year collection pays tribute to the Year of the Snake with snake-embossed leather designs. The line includes a flap chain crossbody and a small Manhattan tote, incorporating floral details that mirror Lunar New Year festivities. Jewelry and more styles are featured in the capsule, which ranges from $88 to $398 on katespade.com.
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Lalage Beaumont Lunar New Year Collection 2025
Image Credit: Courtesy of Lalage Beaumont. For the 2025 Lunar New Year, Lalage Beaumont introduces a limited-edition silk Banderole celebrating the Year of the Snake. Emblazoned with gold and black plaited snakes and orchids, the red silk ribbon scarf adds a vibrant pop of color, enhancing any outfit or handbag. It’s available online and in stores starting Jan. 22.
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Leo Lin Lunar New Year Collection 2025
Image Credit: Courtesy of Leo Lin Leo Lin’s 2025 Lunar New Year collection brings a blend of tradition and modernity together, celebrating the Year of the Snake through intricate embroidery, floral accents and oversized Chinese peony appliqués. The assortment includes dramatic mid-and-mini dresses, alongside floor-length silk organza gowns in a striking palette of ink black and deep red. The exclusive partnership with Moda Operandi is available on Leolin.com and Modaoperandi.com.
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Alexander McQueen Lunar New Year Collection 2025
Image Credit: Courtesy of Alexander McQueen. The Alexander McQueen Lunar New Year Collection for 2025 intertwines high fashion with cinematic storytelling, featuring actor Zhang Youhao. Portraying urban adventurers on New Year’s Eve, the collection subtly embeds the city’s essence into its spring 2025 pre-collection. Among the lineup, there are pieces like the T-bar Sling bag, which plays a central role as characters traverse from night to dawn amidst the metropolitan backdrops.
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Canali’s ‘Snake Chinese New Year’ Collection 2025
Image Credit: Courtesy of Canali Canali’s 2025 “Snake Chinese New Year” capsule collection merges Italian elegance with the symbolism of the snake from Chinese zodiac culture. The line features a vibrant color palette of red, white and navy blue across items like jackets, knit sets and T-shirts. Elements like snake-shaped embroidery add an on-theme touch, emphasizing rebirth and seasonal renewal. The collection is available on us.canali.com.
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Koio Lunar New Year Collection 2025
Image Credit: Courtesy of Koio Koio celebrates the 2025 Lunar New Year with its fifth consecutive limited-edition sneaker. Featuring the Capri silhouette, the design includes an off-white leather upper for new beginnings, vibrant red accents for luck and joy, and gold piping for prosperity. Dahan Chung’s snake illustration symbolizes adaptability and renewal. The collection is limited to 300 pairs, for men and women, and retails for $288 on koio.com.
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Birkenstock 1774 Lunar New Year Collection 2025
Image Credit: Courtesy Birkenstock’s 2025 Lunar New Year collection unveils elevated takes on their classic Arizona, Florida, and Tokio styles, embracing the spirit of the Year of the Snake. Each model features Italian leather with python embossing and suede contrasts, accentuated by gold and silver buckles. Prices range from $370 to $485 on birkenstock.com.