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Joelle Diderich

Paris Bureau Chief

Joelle Diderich has worked as a journalist for 30 years, first in London as a financial reporter. After spending a decade as a foreign correspondent with Reuters, with postings in Madrid, São Paulo, Brasília and Paris, she worked for the Associated Press and International Cosmetic News before joining WWD in 2010, becoming Paris Bureau Chief in 2017. Born in Luxembourg in 1972, she is fluent in seven languages. As a luxury and retail sector specialist, she has moderated talks for WWD, Watches and Wonders, Shoptalk, MAPIC, the National Jewelry Institute and the American Chamber of Commerce in France. She is a featured expert in Loïc Prigent’s documentary “The Drawings of Christian Dior” and was a consultant on “Inside the Business of Fashion and Luxury,” a Parsons Paris online course for high school students, as part of her ongoing commitment to mentoring the next generation of fashion industry professionals.

More From Joelle Diderich

At Louis Vuitton, Pharrell Williams and Nigo Offer a Mature Take on Streetwear

Now sitting at the top of the luxury pyramid, the longtime acolytes employed rich textures and sophisticated…

Paris Saint-Germain Launches Jordan Wings Line With Limited-edition Air Force Jordan High 1 Shoe

The soccer club is opening a pop-up store during Paris Men's Fashion Week, where the shoe retails for 7,500…

Louis Vuitton Confirms Pharrell Williams Collaboration With Nigo on Fall Men’s Collection

The two have worked together regularly since launching Billionaire Boys Club and Icecream in 2003.

Why This Brand Whisperer Thinks Luxury Needs a New Kind of Magazine

Dom Leguay, founder and creative director of consultancy Alchimie Paris, hopes her annual publication…

Dior Launches ’80s-inspired Golf Collection With Logo-embossed Designer Golf Bag

Interest in the sport is heating up as more young people head to the links.

Repetto and Marine Serre Talk Craftsmanship, Sustainability and the Power of Collaboration

The brands have joined forces on two shoe styles arriving in stores on Monday.

EXCLUSIVE: Dior to Show Pre-fall Line in Japan

The collection designed by Maria Grazia Chiuri will be presented in the garden of Tō-ji Temple in Kyoto.

Chanel Appoints Three New Non-executive Directors to Its Board

The move boosts diversity on the board.

EXCLUSIVE: La Veste Opens First Store in Paris

The vintage-inspired fashion brand, created by Spanish entrepreneurs and influencers María de la Orden and…

EXCLUSIVE: Louis Vuitton Reveals First Ads With Blackpink’s Lisa and Saoirse Ronan

French contemporary artist Laurent Grasso spoke to WWD about working with Nicolas Ghesquière on the campaign…

EXCLUSIVE: Berluti’s New Ambassador Is French Movie Royalty

Victor Belmondo, the grandson of French New Wave icon Jean-Paul Belmondo, is the luxury brand's first…

J.M. Weston Designs Capsule Collection With Paris Opera

The line marks the 150th anniversary of the Palais Garnier opera house.

Courrèges’ Pre-fall 2025 Collection Is Ready for the Mosh Pit

Nicolas Di Felice peppered his dance floor-ready looks with biker references.

EXCLUSIVE: Erotic Male Nudes to Headline Sotheby’s Yves Saint Laurent Sale

The drawings are part of an auction being held during Paris Men's Fashion Week, in parallel with the final…

Will GenAI Replace Fashion Designers?

For luxury brands, humans must remain at the heart of the creative process, industry leaders say.